Creative Strategy
Art Direction
VO Copywriting
Photo Production
Atlanta Student ADDY Award recipient, Gold, 2025
The Problem
Sonic’s nostalgic charm is fading, struggling to resonate in a culture that craves retro authenticity. While the brand evokes vintage Americana, it fails to fully leverage its throwback appeal in a way that feels fresh, immersive, and emotionally resonant.
The Solution
Sonic at Starlight fuses two retro powerhouses to create the ultimate throwback experience. By bringing Sonic’s classic drive-in dining to Atlanta’s historic Starlight Theater, we tap into America’s love for nostalgia in a mutualistic relationship—driving excitement for both brands while making the past feel thrillingly present.
All social imagery was shot by our team at the Starlight Drive-In Theater.
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Process Book