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The Problem:
Vaseline is a legacy brand that feels distant to Gen Z. They aspire to become a "modern life hack hero" with cultural relevance and a spotlight on the "101 Uses" of Vaseline Original Healing Jelly.
The Solution:
Instead of hopping on the hype cycle, Vaseline has the power to disrupt it. The #SMEARIT Movement isn’t a typical smear campaign—it’s a bold rebellion against over-influencing. With 100+ years, 101 uses, and one mission, Vaseline empowers Gen Z to simplify their routines and challenge the noise.
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