The Problem
Waffle House serves customers 24/7, attracting a diverse audience at all hours. The diner seeks to enhance its outreach, ensuring consistent and targeted promotion across its customer base.
The Solution
This campaign features collage-style ads capturing the unique emotions of Waffle House at different times. Each ad is strategically placed and timed to connect with specific audiences throughout the day.
For night owls, a late-night Instagram Story ad keeps Waffle House top of mind after midnight.
During summer break, Waffle House connects with families at bustling mall play-gyms.
At the beginning of the Fall season, the Waffle House Instagram page reaches an audience seeking warm festivity.
For this series, I operated as the sole Creative Strategist, Copywriter, and Graphic Designer.
